Artificial intelligence in the context of mobile app development is pretty diverse. There is no one iteration of AI as there are loads of features that have this component built-in.
Machine learning, Virtual Reality, and Augment Reality are just some of the technologies that are already present in the app development space.
Machine Learning, for example, provides a host of algorithms that aims to personalize the application based on user preference and data.
Given that there are already AI technologies present in mobile app development, how will it change it for the better? Here are some key reasons:
1. More Personalized Apps
As previously mentioned, machine learning is under the umbrella of artificial intelligence. If you’ve used popular apps such as Youtube and Spotify, you will find that you are given suggestions based on the content that you frequently consume.
For instance, if you frequently watch action movies, you will be given some suitable recommendations based on that genre.
The same goes for Spotify. Each music has its own corresponding genre and if you listen to it more often, you will be given a more personalized experience by providing you with the songs that you frequently listen to.
More and more businesses are realizing how effective machine learning can be, especially if you want to create a more personalized experience.
We can see more and more applications in the future that at least has some form of machine learning algorithm in place.
2. Creative Use of Codes
I bought a fast charger just last week and it has a QR code that when scanned, reveals that the product is either genuine or not (and thank God, it is genuine!).
Artificial Intelligence makes applications more powerful than ever before. Scanning of QR codes is just one of the many aspects of Artificial intelligence.
I can see this feature being implemented in more products in the future. You can probably already see them in common items that you can find on the grocery.
3. Better Cater to the Needs of the Customer
For a business to thrive in this day and age, they should come up with unique ways to attract existing customers and potential prospects.
One way to do that is to make use of AI to make more personalized services. For example, if you own a retail business and you want to make sure that the customer is given some choices that they would most likely purchase, then you can do so with the use of artificial intelligence.
If you use the Amazon app, for example, you are given a more personalized homepage complete with all of the products that you’ve previously bought and other related products as well.
4. It is Going to Make “Smart Use” of Future Technologies
The Internet of Things (IoT) is said to be the future.
Using artificial intelligence to enhance these products will ensure that you maintain customer retention and overall good service to the masses.