Do you know how affiliate marketing works? Well, there are long and short explanations
as to the machinations of it, but put it simply, the affiliate will do their very best to
somehow promote their partner merchants’ products in the best way possible;
oftentimes, through the creation of high-quality content.
That is the beauty of affiliate marketing as it veers away from advertising as we know it
from that sense of the word. It is even used to drive sales as well.
In today’s article, we will go over how affiliate marketing helps drive sales up.
My explanation above is quite simple, but here is a bit longer answer. Affiliate marketing
was established in the early 90s when Amazon, now the largest online retailer in the
world, is looking for ways to help promote the products that they sell. From then, they’ve
built the Amazon Associates Program which still exists to this day.
Basically, an affiliate program stipulates the rules that the advertiser/merchant and the
affiliate/publisher should agree upon. Most programs would include the commission
model, the payment methods, percentage calculations, and many more.
Back then, you can do away with CPC or cost-per-click methods where the affiliate will
be given a commission for every person that clicks on the affiliate link. That model is not
used now, mainly because it can be exploited in favor of the affiliate.
Nowadays, companies employ either the CPA or cost-per-action model or the CPL or
cost-per-lead. Essentially, whenever someone clicks on the affiliate link and either buys
something from the page or signs-up to the service (respectively), the affiliate will be
given a commission.
Usually, commissions are paid based on a percentage but there are also programs that
give flat fees as well.
Is Affiliate Marketing Right for You?
Being an affiliate marketer for quite some time now, I often get asked if affiliate
marketing is right for them. Well, that really depends on the individual. There are so
many factors to consider here and even if I want to give you a cut-and-dry answer, it is
just not possible.
For example, are you the type of person that is always in for the long haul or are you the
type of person that wants to get instant success? If you are the former, then affiliate
marketing is not for you.
Affiliate marketing is typically great for people who want to create good content. It can
either be in the form of videos, blog posts, or even product recommendations as well.
It also helps if you have some good social and communication skills because you will be
talking to a lot of different companies and merchants.
Technically, affiliate marketing can be done by anyone, but success in this industry will
require a lot of time, effort, and patience.
If you think that you have what it takes to become an affiliate marketer, then I highly
recommend that you start choosing your own platform and select the niche market from
which you want to focus your time and attention on.